Jim Peddle


Founder - President

president@playbookadvisory.com

O: 312-525-9622

Ready to Start Selling Your Business?

We assist business owners by confidentially selling their privately owned business.  Our buyer network is over 5000 strong and growing each month. 

What Does a Business Broker Do?

What Size Companies Do You Sell?

We typically work with companies ranging in revenue from $300,000 to $10,000,000. Our experience is in manufacturing, distribution, retail, business services and many other industries as well.


Interview Q & A

Jim Peddle, Business Broker

How long have you been selling businesses and how did you get into M&A?


I started in the industry in 2011 after getting hired at another large franchise company located here in Chicago. My father was a business owner and I felt like my background in banking and sales was a good fit. There seemed to be a scarcity of good business brokers in Chicago.



Who is your typical customer and what questions do they typically have?


A great question, we have closed on the sale of so many businesses and there really is no "typical" customer. We have had retiring owners, burned out owners, male, female, as well as almost every ethnic group. Living in Chicago where its so diverse you are able to work with almost everyone. That's a neat thing about being a business broker in a great metropolitan city like Chicago.

What provides you the most satisfaction?


Although it's a very demanding job, I always enjoy meeting new people and especially like hearing stories from entrepreneurs. It is very inspiring to hear the background for a business that might be 40-50 years old and 2nd or 3rd generation.  The ups and downs are so amazing. I love when the seller receives that final check for so much work for so many years of blood, sweat and tears!

Recent News & Transactions:

Playbook Advisory Brokers Sale of Chicago Bath & Home Remodeling Company

Blog Posts:

"I have known Jim and Playbook for years and he is an outstanding business broker. I would recommend him to any business owner seeking to sell his or her company or a buyer seeking to acquire a business. Jim represented a business we acquired. He was an ultimate professional and took an aggressive but measured approach to accomplish his clients goals."

Philip Sexauer

M&A Director

"Jim did a great job selling my business. He has a hands on approach and doesn't push the work off to others like most business brokers. Jim and I had great ongoing communication regarding the process and status of the deal throughout. Within about 30 days I had the first offer and we closed with the first offer buyer rather quickly. I highly recommend Jim to anyone looking to sell their business."

Kim M.

Owner, You've Got Maids

"Jim helped to sell my business last 

year. Had a great experience. He was always there to address my concerns and went above and beyond to get the deal closed. I would highly recommend!"



Steve May

Owner, You've Got Maids

Let's Walk Chicago

What our customers are saying...